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Writing: Answer to the Question on Rural Trade

Answer to the Question on Rural Trade, § 6

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§ 6

It is the same with urban commodities. If no one in this village has the most necessary things – iron, steel, salt, tobacco, ribbons, needles, etc. – for sale, he who lacks any of these has to make a journey of three days for a mark of steel, a vacka of salt, a skålpund of tobacco, or whatever he is short of, which he could have used to work on his farm, had such goods been available there. It may be objected that the rural trader fleeces him, as he would find more favourable prices in town, but I reply: he can never fleece him so much that his three­day journey to the town, at 10 mark, or 2 daler a day, will not fleece him even more. For example, if he only needs 1 skålpund of tobacco, the rural trader cannot possibly raise the price of 1 skålpund of tobacco so much that he can charge 7 daler 16 öre for it. Yes, you say, if he had nothing else to buy than 1 skålpund of tobacco! It may well be that he has neither the money nor credit even for that but has to make his journey only for a few aln of tobacco. The reader will say: yes, but that seldom happens; he may often have several errands, with goods going to and from town carrying the cartage costs. Well, for that purpose he may go to town when it pays him to do so, but that does not always happen, for he can neither remember his needs nor always be aware of them in advance, nor always have the money to pay for them, except in instalments, and is therefore often forced, to his great annoyance, to go without some necessity, whereas he will get everything from the rural trader without effort and waste of time, at a reasonable mark-up.

 

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